Most one-page web sites (also called one-page sales letter web sites or mini web sites) have merely one purpose — to sell a product or service. My conversion to the one-page web site technique has been a hesitant one, ?nternet site hate examining all the sales copy. However , the facts no longer lie — one-page websites written like a lengthy sales letter are probably the most effective ways to offer you merchandise online. A lot of people don’t in fact read anything online. Instead, they understand a page, seeking out info that may be bold, within a larger typeface size, within a different color, or in a bulleted format. As a result, Internet marketers have realized that the most information about your item needs to get the reader’s eyes because they scan the page.
Here’s what you need to start:
1 . A niched item for a great easily recognizable target market. One-page web sites might be best if you have an item for a extremely specific niche market, such as an eBook to be able to teach a parrot to, an e-course on how to start out your very own bead making jewellery business, or possibly a set of Compact disks on how to educate yourself to play the piano. You need to be capable to identify and describe the target market, by determining the particular target market demands and what they’ll buy (as well as just how much they will pay) to what books they reading, what groups/associations do they will belong to, and where they hang out both equally on- and offline. Be sure to know something special in your marketplace before carrying on to the next step.
2 . Appropriate. The domain for your one-page site ought to mirror or perhaps closely appear like your merchandise name, or maybe a prominent feature of your product. So , for example , if you are a hypnotist and you have a podcast that you are selling in order to use hypnosis to lose weight, afterward you’d need to try and get a domain name just like. Try and get the. com type of your domain if possible, but once that’s not obtainable, seek out the hyphenated adaptation of the. com domain name.
When you have an existing web site, your domain can be submitted and disguised to an inner page of the website in order that it appears like a separate website without having to pay for additional hosting. is where I purchase all of my domains, and offer url forwarding and masking as an element of their url registration assistance.
If you don’t actually have a web site, you should determine what your online business needs will probably be in the next couple of months to determine which hosting and website solutions you might need.
several. A give-away. You have two goals for your one-page website: get the get in touch with info through your visitors and convert them into shelling out customers. The simplest way to obtain speak to info from a visitor is always to create a related information product (ebook, electric tips booklet, special report, podcast or other music file, ecourse, video, etc . ) when the content is indeed compelling that the visitor gladly parts with his/her name and primary current email address to obtain the cost-free giveaway. You can also create a promotion, say a trial period to get $1, and offer access simply to those who provides you with their get in touch with info. By giving you the contact information, they may have become a nice lead and you could start to build a relationship with them.
four. Your merchandise. There are a variety of products you are able to create to sell online. The ones that are least complicated to create and require tiny investment (other than your time and energy to create them) and are available by an electric download include an electronic book or special report, a podcast (audio recording of the interview or perhaps telelcass), or an ecourse. Of these, you probably have almost everything it is advisable to create a great ebook. I propose that you format in e-book in a word processing program, like Microsoft Word. You’ll consequently want to format it into a locked PDF document so that they have more difficult to illegally copy. I as well encourage you to use a PDF program lets you create clickable links inside your document which means that your buyers can certainly click on sites from your e-book. I prefer the Adobe Tumbler program to create PDF docs, as Paving material PDF contains both of these features, but there are a variety of low-cost or totally free programs available that will enable you to convert fundamental word digesting files to PDF format.
To make the product more appealing, you need to have a protective cover created. This cover can actually serve as the cover belonging to the virtual item, and you can put it to use as a great icon in emails and your shopping cart as a visible representation of the product. There are a number of graphic artists exactly who create ebook and other product covers, and there are several bits of software you can purchase to create the own. I’ve never been too pleased with the comes from software, thus i hire Heather Colman of, who does a spectacular job.
a few. A merchant account. In order to accumulate payments, you must be able to take credit card obligations online. Your merchant account organization needs to give a “virtual terminal”, which allows you to enter and process orders online and cadre with your e-commerce software program. The most commonly used virtual terminal is the fact provided by. You’re want to purchase a payment processing, you can begin by making use of third-party cpus like PayPal or Clickbank . com, but they provide less overall flexibility than a full merchant services.
6. Shopping cart application. Ultimately, your shopping cart software might be a workhorse suitable for you and enable you to automate many functions of your online business. The cart that we highly recommend is usually,, which offers a variety of flexibility in how you list and package deal products, gives buyers a 24-hour download URL www.btmka.org to get downloading the electronic merchandise, has built-in autoresponders so you can automatically contact your purchasers, and an email broadcast function so that you can send special realises to the buyers or prospective on your list.
7. A squeeze page. A squeeze page supplies the visitor use of some part of information in return for the visitor parting along with his name and first email address. The info has been “squeezed” out of the visitor, hence the name of your page. For this page you’ll want to have an attractive graphic, compelling headline, a short list of benefits that the visitor will receive in the event the visitor will give you his speak to info immediately, and an application for the visitor to fill out to receive the data.
8. The sales letter web page. This is the major sales page of your one-page web-site, containing a long sales letter with benefits of the product and testimonials more who’ve used the product, You will find a formula with regards to writing an effective one-page sales letter site, and I use a program called Instant Sales Letter Generator, that helps me by requesting me a number of questions that will enable me personally to create the copy to get the page. The strategy for a one-page sales letter site is generally an attention-getting headline, a strong starting statement, human body of the correspondence that describes the features and benefits of what you’re giving, the actual offer itself, then asking for the sale. Most web pages are created very likewise. If you look at the web sites of this major Web entrepreneurs, you’ll find this style used again and again.
being unfaithful. Follow-up automobile responders. The capacity to continue to touch base and “touch” your potential customers is key in developing a relationship with these people so that they move from a prospective buyer to a getting customer. I usually create a number of 6-10 approximately autoresponders which can be sent out over the 3 weeks after a purchase to check in with the purchaser, in order to interest the purchaser in another item. The shopping cart services I use comes with autoresponders built-in. Other trustworthy autoresponder offerings include and.
10.. Visitors the site. Because your site is only one web page, it will be practically ignored in the organic search engine ranking process. There’s simply not enough happy to warrant a top ranking about any keyword you might choose. The easiest way to travel traffic to a one-page web site is to invest in keywords, or perhaps pay-per-click promoting. Google’s Adwords, and Yahoo’s Search Marketing (formerly Overture) happen to be two of the best-known ppc advertisers. Google is probably the quickest with which to start.
Completing a one page internet site won’t happen overnight. Yet , with a dose of research, wonderful copywriting, and a marketing system in place, a one-page site can easily work as a profit centre for your business.